Free custom alterations. Delivered to you in 3 weeks. 24/7 customer support. The way shopping should be. From casual to wedding wear, and for women and men, we have you covered.



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We're rethinking how Indian fashion is sold.

Shopping for Indian occasion wear has never been easy or cheap. In an age where we can buy anything online, why is this so difficult?

A decade ago, you would head to your local tailor in India if you needed an outfit. Things haven't changed much since then. 95% of the industry is still unorganized and offline, making it difficult for even locals to find the perfect outfit.

We spent the past year finding the best boutiques, designers, and factories across India. Shop for the best in Indian fashion from the comfort of your home.